Barracuda 20 year anniversary logo
We were tasked with designing a logo to celebrate Barracuda's 20th anniversary. Inspired by Barracuda's tagline, “Your Journey, Secured,” I decided to incorporate line work to symbolize the journey both the company and its customers have experienced. To convey a sense of boldness and exclusivity, I chose a gold color scheme. The logo was prominently featured throughout 2023, appearing on various internal and external materials, including HR, marketing, and sales resources. Additionally, it served as the main banner across all our social media platforms for the year.
Barracuda Championship 2023 25th anniversary
The Barracuda Championship team asked us to design a logo to mark the 25th anniversary of their PGA Tour event. Since the tournament takes place annually in Lake Tahoe, CA, they wanted the logo to reflect the event's scenic location. I created a design that blends the milestone of 25 years with the iconic landscapes of Lake Tahoe, while maintaining Barracuda's primary brand colors. This logo was featured prominently during the PGA Tour event and on the championship’s webpage and social media channels. Additionally, it was used internally for our annual Executive Customer Summit, held for our current clients in conjunction with the Barracuda Championship.